Content marketing pdf 2015

In this ebook, weve gathered 75 of our favorite content marketing examples, created by companies of various sizes, locations, and industries and delivered in a wide variety of formats. Content marketing and data intelligence 2015 7 news feed on mobile devices news feed on op omputers 0. The lean content marketing handbook for smbs scoop. In 2015 my marketing agency, pr 2020, was struggling to create enough content at scale while maintaining quality, a challenge faced by many marketing organizations. Nearly 62 percent of businesses intend to create more content compared to 2015, according to the asia pacific content marketing report 2016, released towards the end of last year by hub spot and survey monkey. If youre looking for great b2b content marketing case studies, weve published 11 killer content examples here and 12 more here. Content marketing bundle of awesome 12 ebooks for better. Content marketing has become a leading marketing technique in digital. Various industry sources report that 86% of b2c marketers now include content marketing in their marketing mix. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. There is a big uptick in the prevalence of content marketing. Content marketing is a technique that requires brands to create relevant, valuable content to attract and engage an audience with the goal of a profitable customer action. In the era of digitalization, the importance of digital marketing has increased from one year to another as part of the marketing.

We keep hearing about content marketing as a way to grow your business, but what does it really mean and how do. Below you will find a brief example from each winning entry including one for toprank online marketing. Inbound marketing content is key to driving inbound traffic and leads. The definition of content marketing is according to content marketing institute 2015 a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content. Their social media and online material provides a good snapshot of what theyre doing and gives you the opportunity to use their. Welcome to the beginners guide to content marketing. Launch your own content marketing program build personas for your target audiences ideally, your content marketing should be crafted to benefit one audience at a time. Instead of pitching your products or services, you are providing truly relevant and useful content to your. The 30 most genius content marketing examples of 2015. To do this, you will need to identify your primary personas and ask some key questions to uncover the unique value proposition uvp you can provide through your content. Content marketing the fundamental tool of digital marketing. International journal of management, accounting and. Content marketing is a strategic method of delivering highly valuable and relevant information to a specific audience based on their needs, pain points, and desires. More importantly, 81% are producing more content than they were a year ago and 69% are planning to increase their annual content marketing budgets.

For both b2c and b2b, content marketing has become an increasingly important part of the marketing mix. According to hubspot, 43% of marketers say that they have sourced a customer from linkedin. I would like to introduce you to the search engine journal 2015 content marketing guide by murray newlands and myselfand its the bible of content marketing youve been waiting for. With contributions from 16 different marketing and content experts, theres nothing lean about this ebook offering the gamut of advice for small businesses to create content. Content marketing is heading for exciting new territory in 2016. Content marketing can be described vaguely by this figure below. At the same time, advancements in marketing ai artificial intelligence convinced me that machineassisted content. This year, the survey has grown to reach more than 5,000 marketers, both forprofit and nonprofit, in 25 industries in 109 countries. Content should revolve around solving a need or a problem for your audience.

This presentation is a great tool for b2b or b2c companies looking to impact thru content. Every content marketing plan must be well structured and with the correct amount of information towards conversions. In his book, jarvinen and taiminen 2015 propose that content marketing refers to processes of creating and delivering content i. Content marketing institute was built on a platform of publishing blog posts that provided helpful, handson guidance on the topic of content marketing. The impact of social media content marketing smcm towards. Why marketing ai is the future of content marketing. Their strategic efforts should give you a feel for what brands can accomplish with content marketing. In early 2015, airbnb launched a glossy print magazine called. How to outsmart your competition with content marketing.

Weve also collected 20 more b2b content marketing examples from the 2015 b2b content2conversion conference. This thesis is a study of content marketing in the content of online commercial product pages. Hubspot state of inbound 43% 3b2b content marketing. Content expert and author ann handley predicts that content marketing will truly grow up in 2016, as content strategists tell bigger stories with a braver focus and a bolder voice. Content marketing institutemarketingprofs change in amount of content creation among manufacturers over last 12 months significantly more more same amount less unsure 21% 44% 7% 26% 2%. Five years ago, content marketing institute and marketingprofs launched the first annual content marketing survey.

Thank you to all of our 2015 content marketing awards submissions, and congratulations to our winners. Marketing has come a long way since printed ads and other forms of commercials. In the era of digitalization, the importance of digital marketing has increased from one year to another as part of the marketing strategy practiced by organizations of any type and any size. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. Content marketing, and the creation of contentdriven experiences, has proven to be an extraordinarily powerful new way for marketers to create value for. In all of the attempts to get you to read about content marketing. If you take a broad view of the term, benjamin franklins publication of poor richards almanack in 1732 is commonly credited with being the first example of content marketing. Pdf the role of content marketing in social media content. Content marketing definition mandloys digital agency, 20 however, there is one thing mandloys digital agency does not mention in their definition of content marketing that copyblogger 20 does, that is. Instead of pitching your products or services, you are providing truly relevant and useful content. A new survey finds that 64% of pr and marketing pros will increase content marketing efforts in 2016. This paradox was highly visible at content marketing world 2015 cmw, a conference whose rapid growth and diverse attendee mix highlights how extensive content marketing has become. There is a big uptick in the prevalence of content marketing in the apac region, after a slightly slow. Here are examples of content marketing that will show you how other marketers are impacting their organizations along with the results of those case studies.

Every standout brand in this report has integrated video into their content. Heading into 2015 8 video going viral in july, the guardian called online video the future of content marketing, and financial service companies have definitely gotten the memo. The magazine incorporates beautiful, curated print graphics with the brands. By exploring an example of the content marketing practices of a large and successful company these six elements were verified against. Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of. Content marketing institutemarketingprofs change in amount of content creation among manufacturers over last 12. Content marketing occurs both online and offline, but the free and simple tools of the social web have opened up the ability for companies of all sizes to compete alongside one another, not for market share but for voice and influence. Our template for content marketing provides an excellent roadmap for content agencies or teams.

Academic guidelines for content marketing unisa institutional. According to content marketing institute 2015, content marketing is a. Unlike traditional advertising, customers willingly seek interesting content, or take the initiative to search for information regarding products and services via mobile social media cronin, 2016. Pdf content marketing evolves to be a powerful marketing tactic in the digital, fast.